Why typesetting and layout decisions are crucial
Good typography makes reading effortless. Good layout creates the right impression and delivers a great reader experience.
There is no one-size-fits-all.
Typesetting and layout choices will depend upon your target audience, the author or publishing organisation, the type of publication, the printing process, and the budget.
- The recommendations we make for typesetting and layout choices for a cookbook will be very different to those for an educational text book.
- The choices for a fiction book will depend on the age of the reader, and often the genre.
- When creating corporate reports, guides or whitepapers, our recommendations are based on the business brand and image, the desired impression, and the target audience.
Making the right recommendations and delivering a well-balanced and professionally presented publication takes years of experience and professional training.