Desktop Publishing and The Visual Art of Typesetting

Beautiful, effective documents and publications are usually designed by someone who understands visual art, and the power of typesetting. Visual communication is more powerful than ever. To stand out and arrest attention, your message needs to be clear, eye-catching, and reflective of your professional brand. Marketing as the foundation of document creation Back in the [...]


Your Guide on How to Publish a Book in Australia

You have your manuscript in hand, having lovingly crafted it, polished it and dedicated untold hours to finishing it. But as anyone who’s ever written and published a book knows, writing itself is only half the battle – getting published is the step that can be hardest to accomplish. Let’s give you a head start, [...]


How to finish your manuscript while social distancing

How long have you been working on that manuscript now? Months? Years? Of course, you’ve been busy with work, family, and social commitments – you haven’t had a spare hour to devote to your masterpiece-in-the-making. But all that’s changed. To fight the spread of Coronavirus (COVID-19), governments across the globe are enforcing social distancing guidelines. [...]


What’s the difference between leading, kerning, and tracking?

The typesetting process is complex and varied. Typesetters must contend with a whole host of different elements: typeface, type size, hyphenation, justification, white space, illustrations, margins, and more. Leading, kerning, and tracking are three lesser-known elements that play a significant role in the overall look of the finished product. In this article, we’ll explain what [...]


The typesetting process – explained  

For those out-of-the-know, typesetting can seem like a pretty elusive undertaking. We know that the books, magazines, and corporate documents we read every day have been typeset somewhere along the line, but what exactly that involved, we’re not so sure. The truth is, typesetting is a measured task that requires plenty of planning and forethought [...]


Is grammar important? Yes – and here’s why

In today’s digital world, written communication is instant and informal. Whether via text or email, poor grammar has never been more acceptable. We all use slang, abbreviations, and even emojis to communicate our message, in both our personal and work lives. The question, then, is this: is grammar important? Or, is it an out-dated system [...]


What’s the difference between serif and sans serif typefaces?

Fonts convey various moods. Some appear more professional and conservative. Others evoke a sense of playfulness. When it comes time to typeset your publication – whether that be a printed novel, self-published eBook, or corporate document – selecting the correct typeface is critical. Choose the wrong one, and you could distract, confuse, or mislead your [...]


15+ surprising statistics about reading and books

Reading plays a significant role in our lives. It’s how we learn, express ourselves, and communicate with others. We’ve accumulated over 15 surprising statistics about reading and books, what our habits are, our reading preferences, and how our before-bed reading session could be extending our lifespan. Let’s get started. Australian reading habits According to [...]

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