What’s the difference between leading, kerning, and tracking?

The typesetting process is complex and varied. Typesetters must contend with a whole host of different elements: typeface, type size, hyphenation, justification, white space, illustrations, margins, and more. Leading, kerning, and tracking are three lesser-known elements that play a significant role in the overall look of the finished product. In this article, we’ll explain what [...]


What’s the difference between serif and sans serif typefaces?

Fonts convey various moods. Some appear more professional and conservative. Others evoke a sense of playfulness. When it comes time to typeset your publication – whether that be a printed novel, self-published eBook, or corporate document – selecting the correct typeface is critical. Choose the wrong one, and you could distract, confuse, or mislead your [...]

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