The typesetting process is complex and varied. Typesetters must contend with a whole host of different elements: typeface, type size, hyphenation, justification, white space, illustrations, margins, and more. Leading, kerning, and tracking are three lesser-known elements that play a significant role in the overall look of the finished product. In this article, we’ll explain what [...]
Fonts convey various moods. Some appear more professional and conservative. Others evoke a sense of playfulness. When it comes time to typeset your publication – whether that be a printed novel, self-published eBook, or corporate document – selecting the correct typeface is critical. Choose the wrong one, and you could distract, confuse, or mislead your [...]
Fonts and typefaces are one of those things we give little or no thought to in our everyday lives. They surround us daily, on street signs, billboards, movie posters, books, newspapers, sides of trucks and just about everything else we buy. Here is a brief history of typefaces. Typefaces are now over 560 years old [...]
